You will need to answer three key questions;

  1. Where is my Business now?
    What do you currently offer? Who are your customers? What marketing activity do you carry out? Who else has a vested interest in your business? What is your ethos or identity? Who is your competition? How much do you earn?
  2. Where do I want my Business to get to?
    What are your aspirations? Do you want to branch into new markets? Is a competitor doing something different or interesting that could work for you? Are you looking to grow your turnover, or employ staff? Do you have an exit strategy?
  3. How do I get there?
    What are the tools/skills/capabilities I need to help me achieve my aims? Do I have the capacity to deliver? Can simpler tasks be delegated/outsourced? Should I diversify or enter new markets?


There is a lot to think about, but getting it all out of your head, and into a format that you can work with EVERY DAY is key, and will help you to focus on the right areas. Once you have made a start you can grow your business plan into a helpful document that will help your business operate both day-to-day, and on a longer term basis. To read the full article from Alan visit the TDA Business page here >